Digital Marketing Executive

Location: Jakarta, Indonesia
Level: Director / Executive

Job Description

A story teller who can transform words and pictures into clicks

We are looking for Digital Marketing Executive that has at least 3 years of experience working in Digital Advertising, Branding, Content Creation Agencies, or Copywriting.

You must be comfortable in tackling ambiguity and love driving the marketing funnel to ensure high clickthrough for our product.

You must also be a fast learner (because blockchain industry moves fast) and a strong communicator.

Core Roles & Responsibilities:

  • Develop content strategies and deliver through Social Media (Twitter, Linkedin, Telegram), News Partners, and Blogs (Medium and own site).
  • Track the right metrics and execute digital ad campaigns that drive awareness and adoption on an ongoing basis
  • Develop product positioning & branding for Rupiah Token through close collaboration with the products/engineering team to understand our value proposition
  • Drive the data requirements for Rupiah Token’s marketing technology stack (e.g. marketing automation, reporting, web analytics)
  • Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategy


You are the right person if you...

  • 3+ years experience in digital marketing and have strong interest in financial products/ crypto/ blockchain.
  • Hands on experience working with data management and web analytics platform (ie. Google, Facebook)
  • Familiar with SEO & SEM strategy and content development best practices
  • A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience- from developer to CFO- and differentiate Rupiah Token. You have excellent verbal and written communication skills.
  • A writer. You don’t have to be a Writer, but you should love bringing ideas to life with just the right words.
  • Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
  • A team player. Collaborate across the Marketing team and with basically every team at Rupiah Token. You are able to work with a range of disciplines to execute on your work
  • Ambitious. You thrive in fast-moving, dynamic, and fast growth environment. Able to operate fluidly between high level messaging and micro execution to get it done.

Join Us

If you think our challenges and goals excite you, we'd like to know you more!

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    The City Tower Lantai 27, Jalan M.H Thamrin No.81, Menteng, Jakarta Pusat - DKI Jakarta 10310

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